What makes Balanced Advantage different?

We know that choosing an accountant, bookkeeper or CFO can be a tough process. So here are a few reasons our valued clients choose us.

Our experience

Balanced Advantage has been operating for more than 10 years now and has clients across Sydney and Australia. Our founder, Deanna Shim, has nearly two decades of accounting and small business experience and particularly enjoys working with startups and not for profits. Our team can not only pull together a great set of numbers, but we’ve also a deep understanding of what it actually means to run a business.

We speak your language

Most accountants seem to speak a different language. They use complex accounting jargon and technical terms, but they can’t explain what’s really going on behind the numbers. That’s what makes us different. We’ll speak to you in a way you understand – just plain and simple English – so you know exactly how your business is going and what you need to do next.

We’re specialists

Deanna and the Balanced Advantage team especially love working with businesses that want to grow. This stems from a shared vision for the future, as well as the fact that business owners in this early phase are often forward-thinking, tech savvy and innovative. Deanna has worked on the ground in a number of startups so she really understands the pressures and challenges of running your own business.


Being a business owner is not easy…we get it! It’s hard to manage customers, deal with staff, monitor finances and maintain a good work-life balance. Juggling these things can be time consuming, stressful and overwhelming. As a result, we often see people deflated by their business…they’ve lost the spark and passion they had when they first started. With Balanced Advantage, your business doesn’t have to be a chore anymore. We’ll help you find the passion and energy you once had and get you excited to grow your business even further.

We’re Xero experts

Cloud accounting gives you the tools to streamline your business, save time and access your business data on the go. There are many tools out there but Xero cloud accounting software is simple to use and makes the accounting and bookkeeping functions even easier. We only work with clients who use Xero, because we love it that much! We have been using Xero since its inception so it’s safe to say we know it inside out. Not using Xero yet or looking to change? Have a chat with us today.


Balanced Advantage can adapt and change to suit your needs. We don’t believe in standing still and expecting the same results. As you grow and your business needs change, our services will grow with you. You can count on us to deliver proactive advice that actually makes a difference, at every stage of your business journey.

No Surprises billing

Too many accounting and bookkeeping firms are still charging clients by the hour. This traditional way of operating is riddled with issues, including the incentive for the accountant to take longer to complete your work! At Balanced Advantage we offer fixed price, monthly packages to align with our No Surprises billing policy. This allows you to forecast and manage your cashflow and you won’t have to worry about what your next accounting bill might be!

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